Category: Community Management

In his book How Brands Become Icons, marketing theorist Douglas B. Holt puts forward that you need three types of consumers to sustain your brand; followers, insiders…

52% of adults under 30 say they have a close friend they met online; 47% of adults over the age of 40 report the same.…

The saying goes, “are we on the same page?” Meaning: do we understand each other, is everything clear, has everyone learned what they need to…

To keep offensive content out of our newsfeeds, social networking sites can employ one of two strategies: they can “active moderate”(screening every single post uploaded), or they…

In 2010, Facebook completely revamped their Groups product; the idea was to create smaller communities within Facebook where people could discuss a shared interest, talk…

You may not need your own social network, but if you belong to one of the following groups, a social network can make a lot…

Why should you create your own social network if everybody’s already on Facebook?

Generic social networks like Facebook are great. Really. They bring everybody together. And when I say “everybody”, I mean everybody: your grandma, your annoying aunt,…