Category: Community Management

We’ve written before about how to identify and define your community’s purpose—but what if you decide to change course or head in a new direction? 

Handled correctly, user-generated content is one of the holy grails of online communities. With the community manager putting out fires almost 24-7, imagine having your…

It is generally accepted that there are 3 categories of users within online communities:  The 1%—Extremely active users who contribute the vast majority of content,…

On the surface, having a closed online community might seem the obvious route. You get to vet and filter new members and don’t have to…

With a little reading online, you might think that running a successful online community—the kind that skyrockets customer retention and helps long-term sales—is the easiest…

There are hundreds of different user and community metrics you could monitor, and many different ways to do it. For this post, we’re going to…

In the digital age, we are obsessed with engagement. Metrics, stats, analyses, automated tools, business intelligence—everything is geared around quantifying how engaged is your audience…

The first thing to do is figure out what’s gone wrong. If your community is dwindling before your eyes, the hardest thing to do is patiently…