Every successful business has a secret ingredient…
For Coca Cola itโs โ7X,โ the mystery vegetable extracts that make people believe theyโre drinking more than sugar.
For Apple, itโs Jony Iveโs design genius.
And for communities, itโsโฆ
โฆ notifications.
Those little figures at the top of the screen and the beeps people receive whenever someone comments, likes or shares their posts are the Internetโs most powerful drug.
Every time someone interacts with your content, itโs like receiving a round of applause. Itโs a smile from a friend you havenโt seen for months, a thumbs-up from someone who thinks youโve done something cool.
Itโs encouragement to keep posting and keep interacting.
When even a simple โlikeโ can trigger a notification, small interactions can have powerful effects on the life of your community. Keep your notifications turned on and youโll keep people coming back.
Thatโs all for now! Next time, a tricky topic: policing your community.
Visit our PeepSo community if youโd like to ask us questions about creating communities, or about using PeepSo:
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