Those little figures at the top of the screen and the beeps people receive whenever someone comments, likes or shares their posts are the Internetโ€™s most powerful drug.

The Number One Activity That Motivates Engagement


Every successful business has a secret ingredient…

For Coca Cola itโ€™s โ€œ7X,โ€ the mystery vegetable extracts that make people believe theyโ€™re drinking more than sugar.

For Apple, itโ€™s Jony Iveโ€™s design genius.

And for communities, itโ€™sโ€ฆ

โ€ฆ notifications.

Those little figures at the top of the screen and the beeps people receive whenever someone comments, likes or shares their posts are the Internetโ€™s most powerful drug.

Every time someone interacts with your content, itโ€™s like receiving a round of applause. Itโ€™s a smile from a friend you havenโ€™t seen for months, a thumbs-up from someone who thinks youโ€™ve done something cool.

Itโ€™s encouragement to keep posting and keep interacting.

When even a simple โ€œlikeโ€ can trigger a notification, small interactions can have powerful effects on the life of your community. Keep your notifications turned on and youโ€™ll keep people coming back.

Thatโ€™s all for now! Next time, a tricky topic: policing your community.

Visit our PeepSo community if youโ€™d like to ask us questions about creating communities, or about using PeepSo:

https://www.peepso.com/community/

Brought to you by Merav Knafo
Former CEO of PeepSo.com

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