In the last message, I discussed monetization. An online private social network always has the potential to make money but a cash flow isnโt the only benefit that an online community can bring. Those benefits arenโt always as easy to measure (or spend) as money but they are valuable.
Customer Retention
You donโt want your customers to buy once and disappear. You want them to keep coming back. That means keeping in touch with them and ensuring that they always feel close to you and will buy from you as soon as theyโre ready to make their next purchase.
Easier Support
If youโre used to wasting hours each day answering customer emails that often ask the same question, an online private social network gives you an easy way to address issues publicly. And when the community weighs in, youโll have even less to do.
Feedback
Launch a new feature and you wonโt need to survey your members to find out what they think. Youโll be able to track the discussions on the community and see what people are really sayingโto each other as well as to you.
Branding
This is the big one. An online community gives you a platform to give your product an identity and make it a part of your customersโ lives. Thatโs invaluable.
When youโre trying to squeeze money out of your community, youโll have to make an effort. These other benefits though should come naturally from a community thatโs popular, thriving and growing.
Thatโs all for now! Next time, Iโll explain why your community isnโt growing as quickly as youโd like.
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