If some aspect of your member behavior is puzzling you, sending out a survey can clear up the mystery.

Surveying the members of your private social network


Your stats will tell you a great deal about the health of your private social network but it wonโ€™t tell you everything you need to know. Occasionally, youโ€™ll need to dig a little deeper and talk to your members directly.

You need to send them a survey.

A survey will give you three kinds of information that stats canโ€™t deliver.

Surveys Provide Explanations

Stats might show that users arenโ€™t uploading videos or are engaging less with content but surveys will tell you why. If some aspect of your member behavior is puzzling you, sending out a survey can clear up the mystery.

Survey Predict Responsesโ€ฆ And Prepare Them

Whenever Facebook makes a change to its platform, members always complain. Sometimes, those members are right; the changes make usability harder. (Facebook does that a lot.) Sometimes, they just need to get used to doing things a new way. A survey will tell you how users are likely to respond to a change, and as the rumors of an impending change spread they can prepare members for those changes too.

Surveys Supply Ideas

Many of the features youโ€™ll see on PeepSo came directly from users. Ask your users what theyโ€™d like to see in the community and youโ€™ll got a bunch of suggestions back. Not all of them will be usable but some of them will be fantastic and will massively improve your private social network.

Ask a mixture of open-ended questions and rating scale questions so that you get both qualitative and quantitative data back. And donโ€™t forget to thank your members for their time! Their thoughts are valuable and they will make your community better.

Thatโ€™s all for now! Next time, Iโ€™ll be talking about video content.

Brought to you by Merav Knafo
Former CEO of PeepSo.com

Reactions & comments

Join Our Community!
Join us to discuss PeepSo’s features, connect with the development team and give suggestions.

Comments

No comments yet

Community by PeepSo

Super-light and free social networking plugin for WordPress