As a real estate professional, you are a natural community builder. How can you differentiate your agency? Easy: add an online community to your website. It should be way more than listings and headshots.
Sure, creating a Facebook Group seems like an easy win. Is it? People are starting to mistrust Facebook. Don’t rely upon Facebook groups or Nextdoor groups in to find out what’s going on in your neighborhood. Instead, be the expert that the community expects you to be.
Posting (publishing) community insights, facilitating community networking, and interviewing local business owners in the community are great ways to level up your real estate business.
Community Insights
Go beyond the MLS listing on your real estate website. Provide information about the benefits of living in your market. Even better, with an online community, you can help welcome people to the neighborhood before they buy.
“Many older, established, top-producing agents are turning to digital marketing. They’re starting to leverage the power of social media channels because they want to not only dominate their neighborhood offline — like the guy with the refrigerator magnets — but they want to dominate online as well.”
Lane Hornung
Community Networking
All communities have events and lifestyles that appeal to the real estate marketplace. Hosting a community forum on your site encourages new residents to make connections.
“The goal with effective real estate community pages is to make anyone that reads them interested to move into the locations they describe.”
Agent Image
Every business needs referrals and real estate agencies are no different. Engaged and appreciated community members will be your biggest advocates. Inviting your clientele to post as experts in your community is a big win.
Community Interviews
With community interviews, your real estate website levels up local expertise. Highlight local business owners and entrepreneurs with an interview series. Ask them about their journey and what businesses inspired them.
“Your interviews will help you connect with business owners on a personal level. Ask them questions about how they got started? Who are their regular customers?”
Grant Findlay-Shirras
Not only is this practice good for SEO, but it will help your community bond with one another — and — remember your agency.
Establish Your Community Expertise
It’s your community, your way with PeepSo. You have all the tools you need to engage your community and expand your network. Create your community your way. There’s no reason why you shouldn’t start today.
