Interview: Bridie Amelia Designs

Bridie has been working with WordPress since 2011, and is really passionate about the platform; her website includes an entire page devoted to explaining why she thinks people should use WordPress, and the advantages it has over other web design choices. We interviewed her to find out more about what she does, why she loves WordPress; and in keeping with our Women of WordPress theme, we also asked who she looks up to in the world of WordPress and how gender has impacted her experience.

Tell us a little bit about who you are, and what you do.

I’m a web + digital designer/developer with an extensive graphic and print background. I work closely with SMBs and digital marketing agencies on a freelance/contract basis, and provide services such as WordPress websites, print collateral, and animated banners to fulfill marketing, design and online presence needs. I’ve created e-commerce, membership and e-learning WordPress websites, and my focus is providing a smooth user experience for all users of the sites I create.

When did you start working with WordPress? 

I did the classic sea change and moved north from Sydney when my firstborn was 2 months old. After my second child was born I moved back into part time work, and found how much the world of design and web had changed. I mean seriously, before having children we were making websites with frames and animated GIFs were an acceptable inclusion on a homepage! WordPress wasn’t even around. In 2011 I inherited a client from a colleague who had a WordPress site. I’m what is now known as a digital native, having used computers from the age of 8 – our first computer at home ran on DOS, and had 40Kb of RAM! – my brothers and I used to type in BASIC games from a book, then play them. So diving into a new platform didn’t faze me – I learnt as I went, and haven’t looked back. 

How has your experience as a WordPress professional changed over time (what’s different now to when you started)? 

From a design and user experience perspective, template styles have changed immensely. In 2011 there were still a lot of skeuomorphic styles (when a design mimics real life, like a calculator interface that looks like a real calculator) were still pretty common. Since then trends have moved towards flat design, parallax, and minimalist. It’s also  absolutely essential now to have knowledge of responsive design and mobile device prototyping, as users commonly visit websites first on mobile devices then complete their tasks on desktop. There are some great responsive WordPress frameworks out there – Bootstrap is my preference.

What’s your favorite thing about the platform? 

WordPress is so accessible, and open source, which means there is a great developer community and lots of free options for those starting out. As you move into more complex developments, there are also some great premium plugins that are well supported, like Paid Memberships Pro (PMPro), Gravity Forms and WooCommerce. The successful ones, which have a good market share, often have excellent integration with each other also. 

What’s the biggest challenge you’ve faced so far? 

I absolutely love learning, and believe it’s the secret to staying young – in mind at least! – but as with any digital field, if you’re going to work with WordPress, you’ve got to understand every job will have a learning curve. My most exciting – and challenging at times – project so far has been developing a groundbreaking organizational change e-learning site, 12 Steps for Business (12SFB). This has been a pretty complex project that’s already been through three or four iterations – it brings together e-learning, membership and forum functionality to deliver something quite unique for small businesses to large corporations.

Do you think your gender has impacted your work or sense of professional community in any way?

I think as women we do tend to being more intuitive, and approach tech in a different way. I guess I’m very approachable for female business owners, and I understand that how a person feels when they visit a website is as important as ensuring a website functions correctly. You’ve got to assure a user when they visit a site, and this is a core aspect of user experience. 

Who are some other WordPress women who have influenced or inspired you, and why?

@messica (Jessica Oros) of PMPro knows her stuff, and has been a fantastic help in some gritty custom PHP dev I’ve implemented for 12SFB. Michelle Shearer of Mamabake is just bloody inspiring (can I say that?) – not only is she a fellow fan of 90s riot girl bands like Bikini Kill – but she’s (almost) singlehandedly built an online community of over 24,000 women using WordPress and Facebook. 

What advice would you give to other women wanting to get into working with WordPress? 

Don’t be intimidated – learn the difference between wordpress.org and wordpress.com. Start playing around with a wordpress.com site to learn the ropes, then move across to a self-hosted site. The more you try, the more you learn. Make use of developer forums – there’s so many out there, such as groups on Linked In and Google+, as well as support on wordpress.org. If you’ve got technical aptitude, check out Udemy or Lynda.com for basics in PHP and CSS. When you start working out your own solutions, don’t forget to post them to a relevant forum or thread for the benefit of others.

Brought to you by Jo Murphy

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