eCommerce and Community – A Connected Marketplace

It’s Saturday morning. You have your reusable bags and your coffee. You’re ready to walk over to your local farmer’s market. Why go there and not to the supermarket? Why not just shop online? Sure they have organic veggies but if you think about it — you go to interact with your community. 

This sense of community shouldn’t change with your online store. Your eCommerce marketplace deserve the same sense of community — belonging, exchanging of ideas. When you integrate a social network into your eCommerce website, remember to be friendly, connected, and teachable. 

Be Friendly

In the age of Amazon, we miss out on the concierge aspect of shopping. Establish a higher level of service with your PeepSo community. More than a chatbot, you can take part in conversations with your community of buyers. 

Research shows that customers who experience positive interactions with your company on social media are almost three times more likely to recommend your brand.

Neil Patel

Be Connected

Connecting to your customers is never a bad thing. What products do your customers love? Having a social network on your eCommerce store facilitates community around your products. 

How are they pairing your cheeses with wine? What shirts do they wear with the wrap-around skirts? What kind of fish are they catching with that new rod? Your customers want to share their experiences. An integrated social network gives them this platform to be super fans.

Just as social media promotes an ecommerce storefront, the storefront needs to highlight a social presence.

Big Commerce

Be Teachable

Your online community for your eCommerce store will give you feedback. Are you listening? It’s much more difficult to do that on Facebook Pages. This is especially true with the overuse of with automated prompts. How frustrating is that? It’s like calling someone and pressing “O” for operator but being redirected to the main menu. 

PeepSo seamlessly works with WooCommerce to offer cart integration and orders management in the PeepSo user profiles. It also includes purchase and product reviews that can be easily streamed in the community posts.

Bob Dunn

Interactive eCommerce is the Future

The Unfound Cycling App is one of our PeepSo customers. They built a thriving community (Hub) where cycling enthusiasts can connect. Beyond the community, Unfound has specialty items for sale in their Wear eCommerce store. That said, as a growing brand based upon community, they recognize their own social network is the true heart.

Also known as the heart of Unfound. A global community of people who share your passion. A social place to chat watts, weight, wheels, and white bar tape. From gravel roads in Austria to ‘Everesting’ Everest, this is the place to chat to like-minded enthusiasts, share your tales and travels, and be inspired.

It’s your community, your way with PeepSo. You have all the tools you need to build a thriving community around your eCommerce marketplace. Create your community your way. There’s no reason why you shouldn’t start today.

Brought to you by Bridget Willard

Marketing Consultant & Strategic Partner. Keynote Speaker. Author. CEO. I’d love to train your team how to effectively use social media.