Category: eCommerce
Guidelines, advice and shared experience in community monetization and online business management
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Why a Contact Form Is Not a Support System
And Why Serious WordPress Businesses Outgrow Email Very Quickly Almost every WordPress website starts the same way. You launch your site, add a contact form,…
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The Hidden Cost of Building Your Community on Facebook, X, or Reddit
For many creators, entrepreneurs, and organizations, building an online community is one of the most powerful ways to create real value. Communities bring people together…
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10 Reasons Why Social Networking Sites and Apps are Important for Customer Engagement
Closing the “expectation gap” – or the difference between what customers expect and what they receive, is one of the major concerns of today’s marketers.…
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Product Communities VS Support Communities—What’s the Difference?
At first glance, it’s natural to believe that there is no difference between support and product communities—after all, aren’t all communities built around product discussions…
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Monetizing Your Community Without Selling Your Soul
Like most business ventures, the answer to generating profit from your community doesn’t lie in some lazy hack. It’s easy to start spamming your community…
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20 Most Inspiring Customer Service Quotes
We all know that good customer service is more important than ever. When it’s really good, it can also be a very effective sales and…
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Customer Service Myths
Customers prefer the companies that provide better customer service. This trend is now being followed by a lot of businesses. This has led to misconceptions…
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How to Make Gamification WORK for Your Community
We’ve looked previously at why gamification is powerful for online community engagement—today we want to explore the practical steps you can take to make it…
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The Customer is Always Right… Right?
Is the Customer Always Right? You have heard the saying “The customer is always right.” The classic golden rule of customer service. Also, the most…