Category: Community Management

  • Social Media by Numbers: What You Need to Know

    Social Media by Numbers: What You Need to Know

    At a glance, it might look like Facebook is your only option if you want to effectively incorporate social networking into your business’ online marketing strategy; but that’s simply not true. Here’s some facts and figures you should know about social media in 2015, and which might help show you just how relevant and profitable…

  • Why Design Matters

    Why Design Matters

    Good design helps a website stand out; even more importantly, it increases engagement and the amount of time a user will spend on your site. How users feel about your brand, how they engage with it, can be largely dictated by how user-friendly and pleasant to look at your website is.

  • Social Networking, Privacy and Constructing Identity

    Social Networking, Privacy and Constructing Identity

    Facebook is, for the most part, not a particularly good representation of what people’s lives are really like; their profiles represent how they want to be perceived. A happy marriage, a busy social life, an image constructed through careful filtering of content.

  • Guilty By Association: Reddit and Monetizing Hate Speech

    Guilty By Association: Reddit and Monetizing Hate Speech

    A few days ago, Reginald Braithwaite posted an excellent piece titled “So Long, Reddit,” in which he stated that he would no longer contribute to a website that makes money off hate speech.

  • You’ve Got Mail: On Social Media and Channels of Communication

    You’ve Got Mail: On Social Media and Channels of Communication

    You’ve got mail…and new mentions…and new direct messages…

  • The Easy Way To Create A Social Network Like Facebook

    The Easy Way To Create A Social Network Like Facebook

    Have you ever wanted to create a social network that looks like Facebook, acts like Facebook but is all yours? Your community. Your topic. Your management.

  • Do We “Need” Social Media?

    Do We “Need” Social Media?

    While researching the Essena O’Neill saga, I came across this video on YouTube…

  • What to do when your social network grows too big

    What to do when your social network grows too big

    If all goes well (and why shouldnโ€™t it?) your community should keep growing. It will attract new members. Those members will post and comment, interact with followers and tell their friends…

  • The one reason your community members are leaving

    The one reason your community members are leaving

    Just as new members should continually join your community, so youโ€™ll also find that older members leave. Theyโ€™ll stop posting, stop commenting, and eventually theyโ€™ll delete their profiles.

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