Category: Blog
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Work Smarter, Not Harder: Social Media Strategy for Small Businesses
As a new or growing business, it’s easy to try and cast your online net as wide as you can by signing up for every platform available. However, be wary of biting off more than you can chew; having multiple social networking profiles for your business can create a huge amount of extra work –…
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Social Networking from Apps to Zombies: Questions from Google Autocomplete
Google’s autocomplete tool is a great way to find out what people want to know about certain topics. It completes your words and sentences, based on what it thinks you’re going to type – and it makes these assumptions based on what other people around the world are searching on Google, and how frequently they’re…
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Social Media by Numbers: What You Need to Know
At a glance, it might look like Facebook is your only option if you want to effectively incorporate social networking into your business’ online marketing strategy; but that’s simply not true. Here’s some facts and figures you should know about social media in 2015, and which might help show you just how relevant and profitable…
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Why Design Matters
Good design helps a website stand out; even more importantly, it increases engagement and the amount of time a user will spend on your site. How users feel about your brand, how they engage with it, can be largely dictated by how user-friendly and pleasant to look at your website is.
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“Facebook Zero”: The Decline of Organic Reach
You have 8000 followers on Facebook, and need to post an important announcement about your business; maybe your office hours have changed, or you need beta testers for a new version of your product. How many people would you expect that post to reach, without paying for it to be boosted?
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“Digital Kidnapping:” The Rise of a Disturbing Trend
Social media roleplays are an online game in the same family as fanfiction and cosplay; users will create settings and characters, create social media accounts for them, and then play out relationships and events as those characters.
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Social Media Around The World: Why Facebook Isn’t Enough
If you run an international company, it’s worth remembering that Facebook is blocked and/or banned in some of the world’s biggest markets.
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Social Networking, Privacy and Constructing Identity
Facebook is, for the most part, not a particularly good representation of what people’s lives are really like; their profiles represent how they want to be perceived. A happy marriage, a busy social life, an image constructed through careful filtering of content.
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Guilty By Association: Reddit and Monetizing Hate Speech
A few days ago, Reginald Braithwaite posted an excellent piece titled “So Long, Reddit,” in which he stated that he would no longer contribute to a website that makes money off hate speech.
