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Closing the “expectation gap” – or the difference between what customers expect and what they receive, is one of the major concerns of today’s marketers. Brands fall short of current expectations for speed and customization across all channels while using classic marketing tactics on social media.
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Remember MySpace? It used to be the king of social media, the platform that other social media platforms wanted to be.
Chances to beat Zuckerberg at his own game donโt come around too often but owners of private social networks have a glorious opportunity right now.
The head of the Catholic church might seem an unlikely candidate when it comes to people making poignant, interesting comments about social media, but in section 47 of his treatise Laudato Si, Pope Francis has…
Tinder and Forbes might seem like an unlikely pairing, but they’ve just collaborated on a social networking app (to be launched this October) – one with very, very exclusive membership criteria. In order to join,…
There’s a wide variety of reasons why people might want to start their own social network; privacy is a dominant one. Whatever you’re interested in keeping safe, from your children to data about how you…
As a new or growing business, it’s easy to try and cast your online net as wide as you can by signing up for every platform available. However, be wary of biting off more than…
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