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With a little reading online, you might think that running a successful online community—the kind that skyrockets customer retention and helps long-term sales—is the easiest thing in the world. A guaranteed overnight success! 

There are hundreds of different user and community metrics you could monitor, and many different ways to do it. For this post, we’re going to look at some specific metrics which can help you understand…

In the digital age, we are obsessed with engagement. Metrics, stats, analyses, automated tools, business intelligence—everything is geared around quantifying how engaged is your audience (or in our case, community). 

The first thing to do is figure out what’s gone wrong. If your community is dwindling before your eyes, the hardest thing to do is patiently try and uncover the cause. Our natural instinct is to…